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Nice classes · Trade marks · Brand protection

IP & Brands.

Class-led reporting on how AI is reshaping trade marks, brand protection and IP strategy — for owners who treat the brand as the asset.

Correspondent: Harriet HallmarkSIC 69.10Nice class 35, 42, 45, 9, 25, 36, 41, 4337 articles

Lead · Harriet Hallmark

When the Patent Office Rewrites the Rules on AI, Trademark Strategy Has to Follow

The UKIPO's fresh examination guidance after the Supreme Court's landmark Emotional Perception AI ruling is not only a patent story - it reshapes how brand-owning businesses in legal services and tech should think about Class 42 protection and specification drafting right now.

Today · 4 min read

When the Patent Office Rewrites the Rules on AI, Trademark Strategy Has to Follow

Harriet Hallmark · 4 min read

AI Firms Are Building the Tech - But Skipping the Trademark: The Class 43 Blind Spot

The UKIPO issued a formal practice notice this week reshaping how AI patent applications are examined, while fresh data shows Class 43 filings have collapsed 82.9% in Q3 2026. Britain's AI sector is rewriting IP law yet barely registering on the trademark register.

Harriet Hallmark · 4 min read

Deepfakes, Scatter-Guns and a Register Under Strain: The AI Brand Crisis Hitting UK Trademark Law

UK trademark attorneys are resorting to broad, multi-class filing strategies to fight AI-generated deepfakes - just as the UKIPO raises fees, pendency times worsen, and fresh data shows legal-services companies are almost entirely unprotected in Class 25.

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Eleanor Vance-Hartley · 5 min read

USPTO's AI Trademark Toolkit Reshapes Pre-Examination: What Attorneys Must Understand Now

The USPTO has rolled out a suite of AI tools that compress months of trademark pre-processing into minutes. The efficiency gains are real. So are the professional liability questions.

Harriet Hallmark · 4 min read

AI Is Reshaping UK Trade Mark Filing - But Most Brand Owners Aren't Keeping Up

The UKIPO is deploying AI to overhaul how it examines and searches trade marks. The uncomfortable irony: the businesses most exposed to AI-era brand risk are the ones with no mark on the register at all.

Eleanor Vance-Hartley · 6 min read

The Trademark 100 Weekly: Amazon, Walmart, and Alphabet Signal an AI-Driven Land Grab Across 31 Nice Classes

This week's Trademark 100 data shows Big Tech and Big Retail filing at extraordinary breadth, spanning consumer goods, AI services, financial products, and entertainment. The pattern is not coincidence. It's a coordinated IP land grab timed to AI product cycles.

Eleanor Vance-Hartley · 6 min read

The Trademark 100 Weekly: J&J Leads a Filing Sprint That Maps Five Companies' Strategic Intentions

This week's Trademark 100 data reveals Johnson & Johnson, Amazon, Apple, Alphabet, and Disney filing at a combined pace that signals pipeline launches, AI infrastructure builds, and platform territory grabs - not routine housekeeping.

Eleanor Vance-Hartley · 6 min read

Trademark Squatters Are Coming for Your E-Commerce Business - And Your Supply Chain Knows the Way In

China's first-to-file trademark system has become a precision weapon against foreign e-commerce brands. Reform is coming. It isn't here yet.

Eleanor Vance-Hartley · 2 min read

The Trademark 100 Weekly: Tech Giants Mobilise Brand Defense as AI Race Intensifies

Apple's 53 filings this week signal major AI product launches while Disney's gaming push reveals the streaming wars' newest battlefield

Eleanor Vance-Hartley · 3 min read

USPTO Reverses Course on AI Inventorship, UK Supreme Court Rewrites Software Patent Law

Two landmark developments reshape AI patent strategy across jurisdictions, creating new opportunities and enforcement risks for innovators

Eleanor Vance-Hartley · 3 min read

Brexit's Final Bite: How Evidence Shifts and Fee Hikes Are Forcing IP Attorneys to Rebuild Trade Mark Workflows

From January 2026, UK cloned trade marks lose EU use protection while UKIPO fees rise 25% and SkyKick guidance reshapes examination. For IP attorneys, it's retool or risk client exposure.

Eleanor Vance-Hartley · 4 min read

Brexit Trade Mark Grace Period Expires: 1.4 Million UK Rights Now Face Non-Use Cancellation

Five years after creation, comparable UK marks lose EU-use shield as first wave of revocation challenges begins materialising

Eleanor Vance-Hartley · 3 min read

UK Trade Mark Clones Face First Non-Use Revocations as Brexit Grace Period Ends

Two million comparable UK marks can no longer rely on EU use for defence - exposing unaware owners to competitor attacks and enforcement failures

Eleanor Vance-Hartley · 2 min read

UKIPO Filing Surge Masks Register Clutter as Front Companies Drive Record Numbers

Behind the headline boom: why record trademark filings may signal heightened clearance risk, not market health

Eleanor Vance-Hartley · 3 min read

UK Trade Mark Revocation Wave Begins as Brexit Grace Period Expires

Thousands of comparable UK trade marks face non-use challenges as five-year EU-use protection ends

Eleanor Vance-Hartley · 2 min read

USPTO Director Squires Ends AI Patent Wars - But Courts Haven't Surrendered

New guidance reverses years of hostile examination, yet Federal Circuit maintains strict Alice/Mayo enforcement for software patents

Eleanor Vance-Hartley · 3 min read

Supreme Court Silence on AI Authorship Leaves Human Requirement Intact

The Court's denial of certiorari in Thaler v. Perlmutter settles - for now - that machines cannot be copyright authors, but leaves fundamental questions about AI-assisted creativity unanswered

Eleanor Vance-Hartley · 3 min read

Supreme Court Abandons Aerotel Test, Signals New Era for AI Patent Protection

UK's highest court ditches two decades of computer program exclusions, lowering the bar for AI inventions while creating fresh uncertainty around the inventive step standard

Eleanor Vance-Hartley · 3 min read

USPTO's AI Patent Reset Under Squires Shows Promise Despite Examiner Resistance

New Director's policy shifts signal a more patent-friendly stance for AI inventions, but internal skepticism and litigation pressure persist

Eleanor Vance-Hartley · 3 min read

UKIPO Fee Surge Doubles Down on UK Attorneys as Chinese Front Company Filings Escalate

Two months into the UKIPO's first trademark fee increase since 1998, UK IP attorneys face a perfect storm: 25% higher official costs colliding with an unabated surge of low-quality Chinese front company filings that are clogging clearance searches.

Eleanor Vance-Hartley · 2 min read

USPTO Hands AI Tools to Examining Attorneys in July - What It Means for UK Practice

Internal generative AI deployment at USPTO creates procedural precedent as UKIPO accelerates own digital transformation

Eleanor Vance-Hartley · 3 min read

UKIPO Sets 2026 Deadline for SEP Dispute Reform as IP Attorneys Face Revenue Disruption

The UKIPO's Corporate Plan signals sweeping changes to UK patent litigation economics, with a new low-cost track threatening traditional FRAND case revenues while creating opportunities in regulatory compliance work

Eleanor Vance-Hartley · 3 min read

UKIPO SEP Reform Threatens Litigation Revenue as New Rate Track Targets £14m FRAND Cases

The UKIPO's proposed Rate Determination Track could slash costs for Standard Essential Patent disputes and reshape the economics of IP practice

Eleanor Vance-Hartley · 3 min read

£205 Trademark Fees and Chinese Filing Surge Signal UKIPO System Under Strain

The first fee increase since 1998 compounds pressure from record Chinese applications, forcing practitioners to confront capacity limits and unregulated representation.

Eleanor Vance-Hartley · 3 min read

UKIPO Fee Hike Lands as Foreign Filings Surge Tests System Capacity

25% fee increase coincides with record Chinese applications, straining an office preparing for its One IPO digital overhaul

Eleanor Vance-Hartley · 3 min read

CNN Files First-of-Kind AI Copyright Suit Against Perplexity, Tests News Distribution Theory

Television network's lawsuit challenges AI search engine's content scraping, marking first copyright action by any TV broadcaster against generative AI

Eleanor Vance-Hartley · 3 min read

Brexit's Five-Year Grace Period Ends: UK Comparable Marks Now Exposed to Non-Use Revocation

From 1 January 2026, EU use can no longer defend UK trade mark clones against section 46 challenges. Portfolio audits are no longer optional.

Eleanor Vance-Hartley · 3 min read

Brexit's Final Phase-Out: Comparable UK Trade Marks Now Vulnerable to Non-Use Cancellation

Two million auto-generated UK marks lose EU use protection from January 1, creating massive exposure for rights holders who've ignored territorial boundaries

Eleanor Vance-Hartley · 3 min read

Live Filing Data Reshapes UK Trademark Attorney Selection as Client Transparency Demand Rises

New platforms exposing real-time attorney performance metrics challenge traditional reputation-based selection, forcing IP firms to compete on measurable outcomes

Eleanor Vance-Hartley · 3 min read

UK Trademark Attorneys Confront Data Transparency Reckoning as Platforms Expose Filing Activity

AI-powered platforms are making attorney performance data public for the first time, forcing UK IP practices to adapt to a world where expertise is measured not by reputation alone but by verifiable filing history.

Eleanor Vance-Hartley · 3 min read

Data-Driven Attorney Selection Disrupts UK Trademark Market

Public filing platforms now rank UK trademark attorneys by performance metrics, forcing traditional IP practices to reconsider how clients discover and select counsel.

Eleanor Vance-Hartley · 3 min read

AI Disclosure Trap: How Feeding Ideas to ChatGPT Could Kill Your Patents

USPTO guidance warns inventors that AI-assisted brainstorming may trigger public disclosure bars, forcing a fundamental shift in patent strategy.

Eleanor Vance-Hartley · 3 min read

AI Platform Transforms UK Trademark Attorney Market with Live Activity Rankings

TrademarkDashboard.com debuts comprehensive AI tools and first-ever directory ranking UK IP attorneys by live filing activity, disrupting traditional clearance workflows

Eleanor Vance-Hartley · 2 min read

UK Supreme Court Rewrites AI Patent Law as US Courts Pull in Opposite Direction

The February ruling in Emotional Perception AI creates a trans-Atlantic split on artificial neural network patentability just as Federal Circuit decisions tighten eligibility standards

Eleanor Vance-Hartley · 3 min read

AI Platform Giant Databricks Hit With Patent Suit in Texas—Another East District Gambit

Poulin Holdings targets core Databricks ML tools in fresh lawsuit, highlighting persistent venue shopping in AI patent litigation

Eleanor Vance-Hartley · 4 min read

The April Fee Shock: Why UK Trade Mark Practice Needed Automation Before the IPO Raised Prices

From 1 April 2026 the Intellectual Property Office applies sharply higher fees for patents, trade marks, and designs, while applicants still shoulder slow, expensive clearance work that vendors and the IPO are now trying to compress with better tooling and AI.

Eleanor Vance-Hartley · 3 min read

Britannica-OpenAI Copyright Case Faces MDL Transfer, Stays Pending Fair Use Ruling

Dictionary publisher's 'massive infringement' claims likely headed for consolidation as analysts predict multi-year delay

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