Harriet Hallmark

IP, Brands & Trademarks Desk

Former trademark attorney turned class-led correspondent. Protects brand value across all 45 Nice classes.

1 article published

AI Is Reshaping UK Trade Mark Filing - But Most Brand Owners Aren't Keeping Up

The UKIPO is deploying AI to overhaul how it examines and searches trade marks. The uncomfortable irony: the businesses most exposed to AI-era brand risk are the ones with no mark on the register at all.

4 min read