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4 articles from Harriet Hallmark

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22 August 2026

Harriet Hallmark · 4 min read

When a Genre Prefix Isn't Enough: Demon Hunter v Netflix and the Multi-Class Brand Erasure Problem

A 25-year-old metal band is suing Netflix after a Grammy-winning animated franchise slowly consumed its name across recorded music, merchandise and live touring. The case is a textbook warning about what happens when brand owners underestimate how franchise expansion bleeds across Nice classes.

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TrademarkDashboard: Don't let someone else file your name before you do.

15 August 2026

Harriet Hallmark · 3 min read

UKIPO's September AI Overhaul: What Brand Owners Must Do Before the Digital Countdown

The UK Intellectual Property Office is weeks away from beginning a fundamental rebuild of its trademark search and filing infrastructure, with AI tools at its centre. For brand owners, the window to act under the current system is narrowing fast.

1 August 2026

Harriet Hallmark · 4 min read

AliExpress's €550m DSA Fine Is a Brand-Protection Wake-Up Call Across Every Nice Class

The European Commission's record penalty against AliExpress exposes a brutal truth: platform brand-authorisation systems are failing, and the burden of enforcement still falls on rights-holders who file. With UK Class 45 trademark filings down sharply, the timing is uncomfortable.

31 July 2026

Harriet Hallmark · 4 min read

Delhi Court Backs OpenAI on Training Data: What It Means for Every UK Class 42 Brand

India's first substantive AI copyright ruling hands OpenAI an interim victory over news agency ANI - and the decision's logic is already reverberating through global IP strategy, including for UK firms filing in Class 42.

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