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6 articles from Harriet Hallmark

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10 October 2026

Harriet Hallmark · 3 min read

Sound Marks, Deepfakes, and the Identity Gap: What Meloni's EUIPO Voice Filing Means for Brand Owners

Italy's Prime Minister has filed a sound trademark at the EUIPO to shield her voice from AI deepfakes - the first sitting head of government known to do so. The move crystallises a question every brand custodian is quietly asking: when AI can replicate any voice or likeness, is a trademark the right weapon?

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TrademarkDashboard: Don't let someone else file your name before you do.

3 October 2026

Harriet Hallmark · 4 min read

Three Fronts, One Week: How September's AI Policy Storm Reshapes Class 42 Brand Strategy

China's top court issued its first AI judicial framework, the US DOJ staked out its position on AI training data, and trademark disputes in New York's busiest IP court jumped 24% - all in September. For any brand operating in Nice Class 42, last month was not business as usual.

26 September 2026

Harriet Hallmark · 3 min read

Synthetic Influencers, Dark Patterns, AI: Marques Lisbon Puts Brand Counsel on Notice

A headline panel at Europe's premier trademark gathering this week delivered a clear verdict: brand counsel who sit outside strategic decisions are already behind. AI-generated personas and tightening regulation have made that absence costly.

19 September 2026

Harriet Hallmark · 4 min read

When the Name IS the Product: The EUIPO's OpenAI Word-Mark Rejection and What It Signals for AI Brand Strategy

The EU General Court confirmed in July that 'OPENAI' is too descriptive to function as an EU trade mark for software and AI services - a verdict with direct consequences for any brand whose name doubles as a description of its technology.

12 September 2026

Harriet Hallmark · 3 min read

Counterfeit Toys Surge to Third-Most-Investigated Category as UKIPO Data Exposes High-Street Brand Risk

The UKIPO's freshly published Trading Standards Survey shows counterfeit toy investigations more than tripled in a year, implicating well-known consumer brands from Red Bull to Coca-Cola. With Class 25 filings already falling, the survey is a warning that brand owners cannot afford to treat physical retail as a low-risk channel.

5 September 2026

Harriet Hallmark · 4 min read

DOJ's OpenAI Fair-Use Brief Rewrites the Brand-Protection Calculus - From New York to Nice Class 36

Washington just told every brand owner that copyright alone won't protect them from AI training on their content. For financial-services brands in Class 36, where our data shows UK filings have fallen sharply, the timing could not be worse.

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