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5 articles from Sofia Marchetti

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Today

Sofia Marchetti · 4 min read

One in Five Brits Now Use AI to Pick Where to Eat - and High-Spenders Lead the Charge

Two pieces of UK research published within 48 hours of each other this week show AI has quietly become a mainstream venue-discovery tool - and operators who ignore it risk losing exactly the guests they most want.

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5 October 2026

Sofia Marchetti · 4 min read

The Algorithm at the Counter: McDonald's AI Pricing Engine Stirs Franchisee Fury and Antitrust Heat

A Reuters investigation published September 29 revealed that McDonald's has been quietly running a machine-learning pricing engine across its nearly 14,000 US restaurants since at least 2019 - and the fallout is now reshaping the debate about AI in food service globally.

28 September 2026

Sofia Marchetti · 4 min read

The Bot at the Door: AI Agents Are Gaming Restaurant Reservations and Platforms Are Pushing Back

Personal AI agents are pinging reservation platforms hundreds of times an hour to snag hot tables, triggering account bans and a fresh debate about who really owns the dining experience. With Google's AI Mode already live for UK bookings and trademark filings in the sector cooling, the industry is being asked to choose sides.

21 September 2026

Sofia Marchetti · 4 min read

Flipdish AI Phone Agent Clears 10,000 Orders and £230k in UK and Irish Restaurants

The milestone, reported this week, offers the clearest live proof yet that voice AI is earning its keep on the UK high street. And a concurrent $1.5m raise for rival platform Emilia AI suggests the phone-as-revenue-channel thesis is attracting serious capital globally.

7 September 2026

Sofia Marchetti · 3 min read

Sodexo Joins £120bn GCA Framework, Opening Eight Years of Public Catering Contracts

The Government Commercial Agency's RM6378 framework unlocks a generation of public-sector catering and FM work. Sodexo's approval this week signals how serious foodservice giants are about owning the institutional plate.

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