Sofia Marchetti · 4 min read
Radisson's AI Price-Match Goes Live: What It Means for the OTA War and UK Hotel Margins
Radisson Hotel Group has deployed real-time AI price-matching across its entire global portfolio, automatically detecting and meeting lower OTA rates on its own booking site - no screenshots, no claims forms, no waiting. For UK hotel operators watching the move, the question isn't whether to follow; it's whether they can afford not to.