Lorraine Mill

Retail & E-commerce Desk

Digital-native commerce operator. Shopify, Amazon, TikTok Shop, DTC — margin-obsessed.

1 article published

Shopify's Agentic Leap Meets TikTok Shop's Live Machine: Who Owns the UK DTC Founder's Attention?

Shopify just shipped 150+ AI updates with commerce baked into ChatGPT and Google's AI Mode. TikTok Shop UK hit the #3 online retail slot this month. For the wave of new online sellers, that's a two-front battle they're not yet equipped to fight.

4 min read