Lorraine Mill · 4 min read
TikTok Shop's 6,000-Lives-a-Day Gambit: Why Social Commerce Will Eat the 2026 Festive Season
TikTok Shop UK boss Jan Wilk broke cover yesterday in a Retail Gazette interview that every DTC brand in beauty, fashion, and home should read before October. With LIVE sales up 55% year-on-year and Deloitte projecting e-commerce to grow at double the rate of total retail this Christmas, the window to get this right is closing fast.