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5 articles from Lorraine Mill

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25 August 2026

Lorraine Mill · 3 min read

The AI Commerce Rankings Are In: Small Retailers Are Winning the Agent Era

New Q2 data from Digital Commerce 360 and ReFiBuy shows that your web-sales rank is no longer your AI rank - and the gap is wider than most operators expected.

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TrademarkDashboard: Don't let someone else file your name before you do.

18 August 2026

Lorraine Mill · 4 min read

The Machine Will Buy It: UK Consumers Signal AI Checkout Readiness - But Brands Are Unprepared

More than half of UK consumers say they'd let an AI agent buy on their behalf without asking. The catch: those agents search by need and aesthetic, not brand loyalty - and most consumer brands aren't even visible to them.

11 August 2026

Lorraine Mill · 3 min read

AI Beats Social for UK Shopping Discovery - But Brands Are Invisible Where It Counts

Fresh data from Vercel and the World Retail Congress shows ChatGPT and Google Gemini have overtaken Facebook and TikTok as the starting point for UK retail discovery. The catch: most British ecommerce brands are not set up for the agents doing the browsing.

4 August 2026

Lorraine Mill · 3 min read

Amazon Business Hits $60B and the Buyer Is Now a Bot: What UK Sellers Must Do Next

Amazon's B2B arm just crossed $60 billion in annualized sales. Agentic AI is already sitting in the procurement chair - and if your catalog data isn't machine-readable, you won't even make the shortlist.

31 July 2026

Lorraine Mill · 4 min read

TikTok Shop Hits 300k UK SME Sellers - But Live Shopping's 55% Surge Masks a Brand Protection Crisis

Fresh platform data shows over 300,000 UK small businesses now selling on TikTok Shop, with LIVE sessions up 55% year-on-year. Yet Class 25 trademark filings have collapsed 68% this quarter, leaving the majority of those sellers dangerously exposed.

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