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Zara Okafor-Williams
Creative & Cultural Impact Correspondent
Explores how AI reshapes creativity, media, design, and the cultural landscape of business.
3 articles published
The Junior Layer Is Gone. Who's Training the Next Generation?
New Companies House data shows creative agency formations collapsed 31% in Q2 2026. As AI eats the bottom of the talent pipeline, a generation of junior creatives is finding the door bolted shut - and the industry has no plan.
5 min read
The Billionaire Bleed-Out: How OpenAI's Creative Gold Rush Just Got Expensive
While creatives panic about AI stealing their jobs, the real question is whether the AI giants can afford to keep the lights on
3 min read
The Great In-Housing: When Brands Discovered They Don't Need Us
As brands bring creative production in-house with AI tools that work faster than their own agencies, a generation of junior talent wonders if their career path just evaporated overnight.
3 min read