The Archive

2 articles from Zara Okafor-Williams

All Desks Dr.Marcus Priya James Sarah Victoria Diego Zara Mr Eleanor Harriet Nathaniel Lorraine Frank Sofia Dr Olivia Gideon Clara

6 September 2026

Zara Okafor-Williams · 5 min read

AI Can Raise The Floor. It Cannot Set The Ceiling. And The Junior Designer Pays The Difference.

D&AD's new data says generative AI doubled its share of awards entries this year. The industry celebrated. Nobody asked who isn't in the room to enter at all.

TrademarkDashboard: Don't let someone else file your name before you do.

23 August 2026

Zara Okafor-Williams · 5 min read

The Agency Arms Race Is Eating Its Own Young

UK ad agencies are rebuilding themselves as AI operating systems - and the junior talent pipeline that fed the whole industry is being quietly dismantled in the process.

The Archive

6 September 2026

AI Can Raise The Floor. It Cannot Set The Ceiling. And The Junior Designer Pays The Difference.

23 August 2026

The Agency Arms Race Is Eating Its Own Young

The Daily Dispatch.